The aim of the Digicel Foundation Men of Honour campaign was to break the cycle of domestic violence afflicting Papua New Guinea through focusing on positive behaviour for affirmative action.
This campaign canonised this perception while addressing the issues of domestic violence. The campaign utilised a sample of hero profiles who are alleviating suffering and preserving human dignity in the roles they play. Each selected hero profile was from a different industry and contributed to the community through a broad spectrum of services.
Through the Men of Honour Awards campaign, we created a tone that reflected a sense of pride and honour which provoked the thought, ‘What does honour mean to you?’